Moving you beyond differentiation to become distinguished, with exceptional results
Take for example companies in the laptop market like Dell, HP, Lenovo, Acer etc. They are desperately scrambling for market share and trying to differentiate themselves somehow. But if I say MacBook Air, you will not be able to name a competitor. This makes Apple not differentiated but distinguished and lives on a planet of its own. Although Apple’s future is less certain can you get to being distinguished? The principle applies to all organisations, whatever the industry or activity domain.
Step by step, this program will radically but simply and practically shape your strategic thinking, clarity of vision and setting the strategic direction with confidence and courage. You will assess your markets and even calculate their true values, direct and build perfect responses to that value and align the organisation fully aligned to serve those responses. You will quantify and convert this understanding and plan to generate EBIT growth and return on investment unimagined in your plans before.
During the program, you will apply the techniques to your own business, making it real and immediately implementable.
The program revolves around two essential models of valuepreneurship called SVOC© and The Christmas Tree©. They are incredibly practical, implementable, incontestable. And everyone aligns beautifully as a result – all will be revealed!
