This program will help you shift your organisation and every individual in it to a valuepreneurial one. Across the organisation, many people are interacting with clients – whether they are in sales and business development, product/service design, manufacture, service delivery or frankly any function. When each of these individuals operates from an understanding of true customer value and outcomes, their work will take on a fresh, purposeful meaning. They will sell or deliver with integrity, be trusted by customers, and their solutions and responses will be of the highest quality as they are matched to value. Resultantly sales increase, resource utilisation is appropriated and costs much better managed and therefore, profitability growth is assured. But going further it will significantly advance the brand as well as bring purpose, satisfaction, ownership and personal application of all members of the team.

Of all the customer work or interactions currently happening in your team or organisation, how much of it is driven by expertise, products, profits, targets…? Let’s call these internal motivations. And how much is inspired by real customer outcomes and understanding of their value and priorities…? Or customer value motivations. Give a number on this chart, where ten would show an obsession with customer value, and one would be internal motivation with a disregard of and absence of listening to customer value.

On balance, where is your organisation on this scale below? Be honest:

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Selling focusedValue focused

If your number is below 4 (the majority are between 2 and 3) – a significant reshaping of the culture is needed.
Between 4 and 7 –you are doing well. Significant changes, alignment and consistencies are needed.
Above 7 – a great achievement – continuity and sustainability of the culture are needed in addition to re-enforcement of your ethos.

In this program, we will give you the methods for building mindset shifts, mechanics of implementing the culture change to valuepreneurship – practically and shift the conversation and communication in your organisation to be rooted in value.